Creating epic content is obviously the ultimate way to start and run a successful blog business. You could be writing 5-7 blog posts a week and using all the SEO strategies available out there. But if your content is not catchy to the readers and doesn’t get them hooked, then be sure you won’t have the kind of readership or conversions that you need.
With great content, comes an increased rate of social shares which will eventually set your blog to many eyes out there and if people love your content, money will start flowing in.
But how do you write this amazing content?
Forget using “bombastic” and difficult vocabularies
Forget using excessive idioms
Forget using proverbs, metaphors and all that shit.
After all, you are not writing an essay or a piece of literature.
Just go simple… that is all you need.
Writing an epic blog posts takes time
Honestly though, writing epic blog posts is for sure not an easy feat, it takes a lot of practice. You cannot just start writing today and expect to create epic blog posts right away.
But the good news is; there are few basic elements that make a blog post epic which you need to follow even if you are green in copywriting.
By just following these elements and have them incorporated in all your blog posts, you will for sure get unfathomable results.
Before we dive into these elements, I would like to let you know that over the past couple of months, I have closely studied some of the renowned, influential bloggers and how they blog. One thing I realized is that they have all established a system for blogging.
All their blog posts have some sort of structure. While the structure slightly varies from blogger to blogger, there are some elements which all their blog posts have in common.
I thought I should share with you these elements or structure of an epic blog post that these influential bloggers such as Pat Flynn, Neil Patel and Darren Rowse among others use when blogging.
#1. An Attention-Grabbing Headline
You probably know or should know that headlines are the first thing people notice or get attracted to before they click on your blog post.
Therefore you should ensure that you create really interesting and catchy headlines that wanna make everyone click on your blog posts to read.
It is important to understand what your audience wanna read and you create your titles in such a way that you builds a desire for them to open your content.
If you wanna know how to create amazing, kickass headlines, grab this 89 headlines formula free ebook that will give you formulas with examples of headlines.
So, if you have not been giving your blog post headlines some attention, it is time you changed things up and started concentrating on your headlines. Trust me, you will see a significant increase in your blog traffic.
#2. An interesting lead paragraph
They always say that first impression is everything, right?
Well, blogging is not different.
People’s attention spans are getting shorter and shorter each day on the internet and readers often use your first paragraph as a determinant to whether they are going to continue reading your content or not.
Don’t blow it fam!
A captivating headline is not enough. Yes it develops their interest to read the content. But you should not just have an amazing headline and push them away by having a boring introductory paragraph.
You might be having some fire content and value in your post, but if your lead paragraph does not make them continue reading, then you are probably losing a lot of your potential readers and even leaving a lot of money on the table because they might leave, FOREVER!
You can start off with some captivating or mind-boggling stats or a quote, or a question or even some bold statement that’s gonna raise some curiosity hence sticking around for a while.
You only have one shot at bat. Make it count yo!
#3. Writing power-packed content and message
I don’t know about you, but I have seen several bloggers out there writing content without any message. I mean it is like they are talking about something but reading through it, you find there is not point, you don’t get anything valuable from it.
Most bloggers are all about themselves and writing irrelevant stuff without thinking about the value they are providing to the target audience.
You should always ensure that your articles are engaging and informative.
Here are a few tips to write power-packed content…
- Make sure it is original content, not something lifted from somewhere else
- Add new ideas to your content always.
- Add a personal touch or experience it your topics, it is how you stand out from the crowd.
- Use first and second person (“I”, “me”, “you”, “we” etc). Again, you are not writing an essay.
- Use short paragraphs and sentences together with a readable font.
That being said, you should try to back up your stories or ideas with data. Data always gives your content credibility making your readers trust the value you are trying to provide them.
#4. Use catchy sub-headings and graphics
Subheadings are important for your content on so many levels. Having subheadings in your content helps readers navigate easily through your posts.
Sometimes people might not be having enough time to read through all your content, so they can skim through your subheadings to get the important points and move on.
Also, with subheadings, they can navigate easily to that single point they are looking for and read instead of checking through the whole 2000-words post to look for some idea.
Besides being important for your readers, sub-headings often help in improving your on-page SEO.
Small Tip: Always add your keywords on your main titles and in one of you subheadings to improve your SEO.
Graphics on the other hand work miracles. Especially for long posts, it can be dull and boring for readers to continue scrolling down on your content if it lacks visually appealing graphics. But graphics keep them glued.
The graphics can be inform of infographics, images, GIFs, videos or even illustrations.
Whichever you choose to go with, make sure it is bright and appealing to your readers. Also, ensure that the graphics are relevant to your content and actually helping in making your content more understandable.
Images will also give your content better exposure on social media. Ever tried to share links on social media with previews but no images? Realized how shitty it looked?
#5. Sum up with a strong conclusion and a compelling call-to-action.
Most bloggers often omit conclusions in their blog posts assuming that conclusions are meant for academic papers.
I think conclusions are powerful for summarizing and giving your readers an overview of what you have been talking about as well as your thoughts in regards to the same.
With a conclusion, you also make sure that you did not leave anything unaddressed. It is at this point you can also add some pointers that are related to the topic but could not be addressed in the body of your article.
Finally, you should have a call-to-action on your blog posts.
If you got your readers hooked to your content and led them through to the end, you need to wrap it up and direct them to somewhere or something that you would want them to do.
It can be a subscription form which you want them to opt into, or a survey question or even asking them to comment on your blog and start engagements. Basically, it can be whatever you want them to do as long as it is clear and actionable.
Over to You…
So we just covered the major elements of an effective blog posts. And that is actually the structure that most prolific bloggers use to write their contents. It is the same structure I use too (you can check my other blogs and see what I’m talking about).
In summary, here is how I write my posts:
- Choose a topic and come up with a compelling headline
- Think of a captivating lead paragraph (usually a story or stats)
- Address the desired points in the body
- Write a summary and call-to-action
- Edit and proofread (usually in Microsoft word)
- Paste on blog and do some on-page SEO
- Publish and share on social media.
You can also follow the same procedure and I guarantee you never to struggle with coming up with amazing content for your readers.
Do you have a specific structure of writing your content? Share it in the comments below